Our proprietary Lumalytics approach integrates neuroscience and narrative to illuminate your mission through insight-driven analytics and strategic storytelling. Whether it is a grant narrative, research report, or consulting, we are ready to take your organization to the next level.
About Us
The Empiris Group serves mission-driven organizations, government agencies, and private firms through Lumalytics™—our proprietary method that integrates analytics, insight, and storytelling to illuminate impact, justify investment, and drive strategic decisions.
By engaging data with with three questions:
1. When does data become information?
2. What makes information meaningful?
3. How can storytelling build a neuroscientific bridge?
we are able to bridge the knowledge gap between empiricism and social constructionism. By engaging this method, Empiris is able to uncover the beautiful story behind your mission told by your data.
To that end, our firm specializes in working with high-impact organizations such as nonprofits, primary prevention coalitions, and grant-funded entities. Let us help you uncover the story behind your data! Contact us using the form below.
Our Services
We understand that every context is different and each organization has different needs. To that end, the following service offerings are available with the option to customize the solution that works best for you.
We help organizations align vision with reality by turning insights into focused action plans. From strategic growth to adaptive planning, we support decision-makers with frameworks that are data-informed and mission-driven.
We craft compelling narratives from complex datasets. Using our Lumalytics method, we merge analytics and neuroscience to communicate your impact in a way that resonates with stakeholders and inspires action.
We design and execute custom research to evaluate programs, measure outcomes, and guide strategic investment. Our specialty lies in supporting primary prevention coalitions—helping them demonstrate impact, secure funding, and build data-informed strategies that reduce risk and strengthen communities.
We analyze workflows and operational systems to identify inefficiencies, reduce risk, and boost performance. Whether you’re scaling or stabilizing, we bring clarity to your processes and deliver practical improvement strategies.
We partner with leadership teams to strengthen organizational capacity, improve change readiness, and enhance performance. From team structure to culture and accountability, we provide insight that unlocks growth.
We provide tailored HR support that aligns with your mission and regulatory needs—from workforce strategy and compliance to recruitment and retention. Empower your people with policies and practices that work.
Have you ever sat through a presentation packed with data, only to walk away unsure of what it meant or why it mattered? That’s not a data problem. It’s a narrative problem.
Neuroscience shows that the brain is hardwired to respond to story. While raw data activates limited regions of the brain, a well-structured narrative engages both cognitive and emotional circuits—enhancing comprehension, retention, and decision-making. Story provides the structure our minds need to make sense of complexity. It turns information into meaning and meaning into action.
At Empiris, we don’t simplify the data—we structure it so people can feel what the numbers are saying. That’s the power of story. That’s the science of Numalytics™.
Numalytics™, our in-house proprietary methodology is grounded in neuroscience and designed to transform raw data into compelling, insight-rich narratives that influence decisions, mobilize stakeholders, and accelerate strategic outcomes.
At The Empiris Group, we believe that every dataset contains a story waiting to be told. Our role is to help you uncover and craft that story in a way that informs, resonates, and inspires action. In today’s funding and policy landscape, stakeholders and decision-makers seek more than spreadsheets. They need meaning. They need evidence of impact. They need a reason to believe in your mission.
Data storytelling bridges the gap between raw information and human connection. It transforms data into strategic narratives that clarify purpose, demonstrate effectiveness, and move people to respond.
Whether your organization is in the public, private, or nonprofit sector, we help transform your data into a story that connects and compels. We specialize in primary prevention coalitions, nonprofits, and federally-funded entities. Schedule a consult today.
7
Neuroscience Layers
5
Discover-to-Decide Steps
3
Produced-Client Assets
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Proprietary Framework
Our Team
As a new startup of a PhD candidate, Empiris Group is ran solely by
Rob Frazier, MBA, MPS, CNP
CEO/Founder
FAQ
Because data alone rarely drives action. Storytelling engages cognitive and emotional processing, enabling audiences to interpret complexity, retain information, and align around a shared understanding. Our proprietary Numalytics™ method is grounded in neuroscience and designed to transform raw data into compelling, insight-rich narratives that influence decisions, mobilize stakeholders, and accelerate strategic outcomes.
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